Keywords = Brand Association
Number of Articles: 4
Designing a Spectator-based brand equity model in the Premier League Football Clubs

Volume 14, Issue 2, September 2022, Pages 9-21

Reza Faraji; Hossein Rajabi Noush Abadi; nasrollah sajjadi; majid jalali

The Influence of Brand Equity and Fan's Team Identification on Brand Extension of Esteghlal and Persepolis Football Teams

Volume 12, Issue 4, March 2021, Pages 9-21

Ali Benesbordi; Mohammad Khabiri; Majid Jalali; Mahmood Goodarzi

The Study of Factors Affecting Loyalty to Fan-Based Brand Equity(FBBE) in Iran Football Super League Clubs

Volume 9, Issue 2, July 2017, Pages 35-49

Mohammad Rasoul Khodadadi; Abolfazl Farahani; Hamid Ghasemi; Habib Honari

A Study of Brand Association Model from Viewpoints of Fans of Iran Football Premier League

Volume 8, Issue 2, July 2016, Pages 71-83

Vajihe Javani; Mohammad Ehsani; Mojtaba Amiri; Hashem Kouzechian

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