Keywords = brand equity
Number of Articles: 4
Designing a Spectator-based brand equity model in the Premier League Football Clubs

Volume 14, Issue 2, September 2022, Pages 9-21

Reza Faraji; Hossein Rajabi Noush Abadi; nasrollah sajjadi; majid jalali

The Influence of Brand Equity and Fan's Team Identification on Brand Extension of Esteghlal and Persepolis Football Teams

Volume 12, Issue 4, March 2021, Pages 9-21

Ali Benesbordi; Mohammad Khabiri; Majid Jalali; Mahmood Goodarzi

A Comparison of Factors Affecting the Equity of Domestic and Foreign Sport Brands

Volume 11, Issue 1, June 2019, Pages 117-128

Azam shadivand; tahere azmsha; Abdulrahman Mehdi Pour

The Effect of Selected Marketing Mix Elements on Brand Equity Dimensions in Sport Services

Volume 7, Issue 3, November 2015, Pages 113-127

Majid Jalali Farahani; Mohsen Behnam

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