Keywords = Brand loyalty
Number of Articles: 4
The Influence of Brand Equity and Fan's Team Identification on Brand Extension of Esteghlal and Persepolis Football Teams

Volume 12, Issue 4, March 2021, Pages 9-21

Ali Benesbordi; Mohammad Khabiri; Majid Jalali; Mahmood Goodarzi

A Comparison of Factors Affecting the Equity of Domestic and Foreign Sport Brands

Volume 11, Issue 1, June 2019, Pages 117-128

Azam shadivand; tahere azmsha; Abdulrahman Mehdi Pour

The Study of Factors Affecting Loyalty to Fan-Based Brand Equity(FBBE) in Iran Football Super League Clubs

Volume 9, Issue 2, July 2017, Pages 35-49

Mohammad Rasoul Khodadadi; Abolfazl Farahani; Hamid Ghasemi; Habib Honari

A Study of Brand Association Model from Viewpoints of Fans of Iran Football Premier League

Volume 8, Issue 2, July 2016, Pages 71-83

Vajihe Javani; Mohammad Ehsani; Mojtaba Amiri; Hashem Kouzechian

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