Keywords = Loyalty
Modeling of Affecting Factors on Word of Mouth advertising in Sports-Recreational Complexes

Volume 11, Issue 4, December 2019, Pages 147-163

Shahram Shafiee; nooshin benar; Mohammad Mehdi Shokri


The Causal Relationship of Sensory Marketing with Sensory Experience Satisfaction and Loyalty in Sport Consumers

Volume 11, Issue 1, June 2019, Pages 145-156

mohammad sayyadfar; Farshad Tojari; Ali Zaree; Mohammad Reza Esmaeili


Prediction of customers’ behavior of aquatic sport clubs

Volume 9, Issue 3, November 2017, Pages 87-99

hossein rajabi; Rasoul Tarighi; mehran mizany


The Evaluation of the Role of Sponsorship (Advertising on Shirts)on theAttitudes of Fans of Iran Football Premier League Popular Teams

Volume 9, Issue 2, July 2017, Pages 9-20

Ali Noorizadeh; Mahmood Goodarzi; Ebrahim Alidoost Ghahfarokhi; Morteza Homayounnia


The Effect of Brand Credibility on Brand Perception Variables in Sport Products

Volume 7, Issue 1, May 2015, Pages 113-124

mohsen Behnam; Leila Khorrami; Narges Fasih