آزمون مدل مفهومی ارتباط علّی ویژگی‌های شخصیتی با قصد مصرف تماشاگران ورزشی لیگ برتر فوتبال در ایران

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری، گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران.

2 استاد، گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران

3 استاد،گروه مدیریت ورزشی، دانشکده تربیت بدنی و علوم ورزشی، دانشگاه آزاد اسلامی واحد تهران مرکزی، تهران، ایران.

چکیده

 
هدف از پژوهش حاضر، آزمون مدل مفهومی ارتباط علی بین ویژگی‌های شخصیتی با قصد مصرف تماشاگران ورزشی لیگ برتر فوتبال ایران است. 390 نفر از تماشاگران بازی‌های سه تیم استقلال تهران، پیروزی تهران و تراکتورسازی تبریز به‌صورت تصادفی طبقه‌ای پرسشنامۀ ویژگی‌های شخصیتی کاستا و مک کری (1992) و قصد مصرف تماشاگران جماعت (1394) را به‌صورت داوطلبانه تکمیل کردند. یافته‌ها نشان داد که بین ویژگی شخصیتی روان‌نژندی با قصد مصرف تماشاگران لیگ برتر فوتبال (89/0 = P، 14/0= t) و ویژگی شخصیتی توافق‌پذیری با قصد مصرف تماشاگران لیگ برتر فوتبال ایران رابطۀ علی معناداری وجود ندارد (86/0 = P، 17/0= t)؛ بین ویژگی شخصیتی برون‌گرایی با قصد مصرف تماشاگران لیگ برتر فوتبال ایران رابطۀ علی مثبت معناداری وجود دارد (001/0 = P، 74/4= t)؛ بین ویژگی شخصیتی اشتیاق به تجارب تازه با قصد مصرف تماشاگران لیگ برتر فوتبال ایران رابطۀ علی منفی معناداری وجود دارد (002/0 = P، 14/3- = t)؛ بین ویژگی شخصیتی وظیفه‌شناسی با قصد مصرف تماشاگران لیگ برتر فوتبال ایران رابطۀ علی منفی معنا‌داری وجود دارد (001/0 = P، 44/3- = t).

کلیدواژه‌ها


عنوان مقاله [English]

Testing the Conceptual Model of Causal Relationship between Personality Traits and Intention to Use in Sport Spectators in Football Premier League in Iran

نویسندگان [English]

  • Habib Mohammadpour Yaghini 1
  • Farshad Tojari 2
  • mohammad ali aslankhani 3
1 PhD student in Sport Management, Department of Physical Education and sport sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 Professor of Sport Management, Faculty of Physical Education and Sports Science, Islamic Azad University Central Tehran Branch
3 Professor of Sport Management, Department of Physical Education and sport sciences, Central Tehran Branch, Islamic Azad University, Tehran, Iran
چکیده [English]

 
The aim of this study was to test the conceptual model of the causal relationship between personality traits and intention to use in sport spectators in football premier league in Iran. 390 spectators who attended the matches of Esteghlal of Tehran, Persepolis of Tehran and Tractorsazi of Tabriz teams voluntarily responded to the these questionnaires: the personality traits of Costa and McCarey (1992) and intention to use in spectators of Jamaat (2015) by stratified random sampling method. The findings showed no significant causal relationship between neurotic personality trait and intention to use in the football premier league spectators (t=0.14, P=0.89), and between agreeableness personality trait and intention to use in the spectators of the Iran football premier league spectators (P=0.86, t=0.17). There was a significant positive relationship between extravertion personality trait and the intention to use in the spectators of Iran football premier league (t=4.47, P=0.001). There was a significant negative relationship between the personality trait of desire for new experiences and intention to use in the spectators of Iran football premier league (P=0.002, t= -3.14). There was a significant negative relationship between conscientiousness personality trait and intention to use in Iran football premier league spectators (P=0.001, t= -3.44).

کلیدواژه‌ها [English]

  • extroversion
  • Neuroticism and Openness
  • agreeableness
  • Consumption Purposes
  • conscientiousness
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