ارائۀ الگوی بومی مدیریت باشگاه‌های فوتبال در ایران (رویکرد کیفی)

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی دانشگاه آزاد اسلامی واحد ساری، ساری، ایران

2 استادیار مدیریت ورزشی دانشگاه آزاد اسلامی واحد ساری، ساری، ایران

چکیده

هدف از تحقیق حاضر طراحی مدل و تبیین الگوی بومی مدیریت باشگاه‌های فوتبال ایران است. تحقیق حاضر از منظر پارادایم از نوع تحقیقات تفسیری، رویکرد کیفی، استراتژی گرندد تئوری و تاکتیک تحلیل محتوای پنهان است. روش جمع‌آوری داده‌ها به شکل مصاحبۀ عمیق با 20 نفر از خبرگان و مدیران باشگاه‌های حرفه‌ای فوتبال ایران، مدیران منتخب باشگاه‌های لیگ برتر فوتبال، معاونان و مدیران (ستادی) وزارت ورزش و جوانان و متخصصان حوزۀ مدیریت ورزشی است. روش نمونه‌گیری به‌صورت غیر احتمالی و گلوله‌برفی است و مصاحبه‌ها تا جایی ادامه پیدا کرد که اشباع نظری در خصوص سؤالات و اهداف تحقیق حاصل شد. فرمت داده‌ها به دو صورت صوت و متن بود و تجزیه‌وتحلیل داده‌ها توسط نرم‌افزار MAXQDA18 انجام گرفت. محقق پس از کدگذاری باز و فرایندی مصاحبه‌های انجام‌گرفته، به 30 مقولۀ بنیادی در خصوص ارائۀ الگو دست یافت. در ایــن تحقیق مقوله‌های «امکانات سخت‌افزاری» و «بازاریابی» به‌منزلۀ شرایط بســتر، مقوله‌های «عوامل محیطی» و «فنی» به‌منزلۀ شرایط مداخله‌گر، مقولۀ «عوامل انگیزشی» و «عوامل اقتصادی و اجتماعی» به‌عنوان شرایط علی و راهبردهای «عوامل مدیریتی» راه‌حل‌هایی برای استقرار الگوی بومی مدیریت باشگاه‌های فوتبال ایران هستند. امید است با استفادۀ صحیح و اجرای بهینۀ راهبردهای پیشنهادی در این الگو، شاهد رشد و توسعۀ روزافزون فوتبال کشور به‌عنوان ورزش اول کشور در مجامع و رویدادهای بین‌المللی باشیم.

کلیدواژه‌ها


عنوان مقاله [English]

Presenting a Domestic Model of Managing Football Clubs in Iran (Qualitative Approach)

نویسندگان [English]

  • Sayed mirshad Majedi 1
  • Mohammad Hami 2
  • Vahid Shojaei 2
1 Ph.D. Student of Sport Management, Islamic Azad University, Sari Branch, Sari, Iran
2 Assistant Professor of Sport Management, Islamic Azad University, Sari Branch, Sari, Iran
چکیده [English]

The purpose of this study was to design and present a domestic model for the management of Iranian football clubs. The present study has a qualitative research design, which is based on Grounded Theory and hidden content analysis. Data collection was done through in-debt interviews with 20 high-ranked authorities in Iran Football Federation, Ministry of Sports and Youth and managers of professional football clubs in Iran. Sampling method was non-random through snow ball sampling. Interviews were as long as the theoretical satisfaction was acquired in line with the research goals and questions. Data were categorized in two forms of audio and transcripts and analyzed in MAXQDA18. The data were codified by the researcher and 30 categories were formed. Based on the results, “hardware facilities” and “marketing” were recognized as preparatory conditions, “environmental conditions” and “technical conditions” as intervening variables, and “motivational factors” and “economic and social factors” as affective factors and strategies of “administrative factors” were identified to stablish the domestic model of managing football clubs in Iran. The implications of this model could be beneficial for the growth and development of football clubs management

کلیدواژه‌ها [English]

  • Domestic model
  • football clubs management
  • Affective Factors
  • preparatory conditions
  • Strategies
  • and consequences
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