نوع مقاله : مقاله پژوهشی
نویسندگان
1 دکتری‌مدیریت ورزشی، دانشگاه شمال، مازندران،ایران
2 دانشیار مدیریت‌ورزشی، دانشگاه‌مازندران، مازندران، ایران.
3 دانشجوی دکتری‌مدیریت‌ورزشی، دانشگاه شمال، مازندران،ایران.
4 دانشجوی دکتری مدیریت ورزشی،دانشگاه‌آزاد مبارکه، اصفهان، ایران.
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The aim of the present study was to formulate and explain the strategic plan of swimming in Chaharmahal and Bakhtiariprovince through identifying the strengths, weaknesses, opportunities and threats (SWOT) ofswimming in this province. The present study was a survey performed by a descriptive-analytic method and as a field research. The sample comprised of 34professional swimmers in the province. A researcher-made questionnaire was designed to represent four dimensions including strengths, weaknesses, opportunities and threats. Face validity of this questionnaire was approved by a number of university professors and professional swimmers in the province and its reliability was confirmed by Cronbach’s alpha (0.76). SWOT analysis was used to derive strategies and Friedman test was used to rank the strengths, weaknesses, opportunities and threats. The results showed that swimming in this province currently had 5 strengths, 8 weaknesses, 9 opportunities and 7 threats. The presence of national coaches and instructors in the province as a strength, and lack of special pools for water polo and diving trainingand championships as a weakness were the most important strengths and weaknesses. The results also indicated that strategic position of swimming in internal and external matrix was in aggressive mode. Using SWOT matrix analysis, 5 SO strategies, 4 ST strategies, 4 WO strategies, 4 WT strategies and 10 SWOT mixed strategies were developed to convert the weaknesses to strengths and threats to opportunities so thatthe effects of the weaknesses and threats can reduce and the effects of strengths and opportunities can increase to develop swimming in the province.
کلیدواژه‌ها [English]
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