نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار مدیریت ورزشی، دانشکده علوم انسانی، دانشگاه نیشابور، نیشابور، ایران
2 دانشیار مدیریت ورزشی، دانشکده تربیت بدنی ، دانشگاه تهران، تهران ، ایران
3 استاد، دانشکده تربیت‌بدنی، دانشگاه تهران، تهران، ایران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
The aim of this study was to model organizational internal factors affecting attracting sponsors to wrestling. Research method was mixed method of qualitative and quantitative approach. In the qualitative part, after a review of the theoretical literature, a preliminary list of attracting factors were prepared. Then, given this list, qualitative interviews with an elite group were conducted until theoretical saturation. Then, final list of factors attracting sponsors to wrestling was identified. In quantitative part, based on interviews and Arabiet al.(2006) organizational environment model, each factor was assigned to one part of the model based onconceptual similarity. From the obtained factors, those associated with internal environment (48 factors in 7 subscales) that were most repeated and emphasized in articles and interview swere selected as the questionnaire items. AHP method was used to model factors affecting attracting sponsors. Finally, the results showed that factors including marketing system, funds, production/operation, managerial factors, human resources, information system and research and development played the greatest roles in attracting sponsors to wrestling.
کلیدواژه‌ها [English]
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