Document Type : Original Article
Authors
1
MA in sport management, Faculty of Humanities, Islamic Azad University, Hamedan Branch, Hamedan, Iran.
2
Sport Sciences Department, Humanities Faculty, University of Neyshabur, Neyshabur, Iran.
3
Assistant Professor of Sport Management, Department of Sport Sciences, Faculty of Social Sciences, University of Zanjan, Zanjan, Iran.
4
Assistant professor, Department of Sport Management, faculty of physical education and sport sciences, University of Tehran, Tehran, Iran.
Abstract
The aim of this study was to identifying and prioritize Economic and managerial Barriers for Championship Sport in Zanjan Province. The study population included all board members, experts in sales, marketing and public relations in Zanjan industries and some sport experts (N=100). 87 questionnaires were returned correctly. Measuring tool was a questionnaire designed with 37 questions in four areas of economic, media, managerial, social and cultural barriers. This research focused on economic and managerial barriers. Results of Friedman test showed that in economic barriers, lack of tax exemptions benefits, lack of trust to investment and Lack of economical competition; and in managerial barriers, lack of comprehensive programs in Sponsorship, lack of expertise managers and lack of appropriate practices to develop sports fans are the most important economic and managerial barriers to the development of sport sponsorship in Zanjan. Due to the limited management resources, the policy-makers are recommended that consider the known priorities.
Keywords