Sport Physiology & Management Investigations

Sport Physiology & Management Investigations

Keywords = Brand Loyalty
Number of Articles: 4

The Influence of Brand Equity and Fan's Team Identification on Brand Extension of Esteghlal and Persepolis Football Teams

Volume 12, Issue 4, Winter 2021, Pages 9-21

Ali Benesbordi, Mohammad Khabiri, Majid Jalali, Mahmood Goodarzi

A Comparison of Factors Affecting the Equity of Domestic and Foreign Sport Brands

Volume 11, Issue 1, Spring 2019, Pages 117-128

Azam shadivand, tahere azmsha, Abdulrahman Mehdi Pour

The Study of Factors Affecting Loyalty to Fan-Based Brand Equity(FBBE) in Iran Football Super League Clubs

Volume 9, Issue 2, Summer 2017, Pages 35-49

Mohammad Rasoul Khodadadi, Abolfazl Farahani, Hamid Ghasemi, Habib Honari

A Study of Brand Association Model from Viewpoints of Fans of Iran Football Premier League

Volume 8, Issue 2, Summer 2016, Pages 71-83

Vajihe Javani, Mohammad Ehsani, Mojtaba Amiri, Hashem Kouzechian