Modeling of Organizational InternalFactors Affecting Attracting Sponsors to Wrestling in Iran

Document Type : Original Article

Authors

1 Assistant Professor of Sport Management, Faculty of Humanities, ,University of Neyshabur, Neyshabur, Iran

2 Associate Professor of Sport Management, Faculty of Physical Education, University of Tehran, Tehran, Iran

3 , Professor, Faculty of physical education and sport sciences, Tehran University, Tehran, Iran.

Abstract

The aim of this study was to model organizational internal factors affecting attracting sponsors to wrestling. Research method was mixed method of qualitative and quantitative approach. In the qualitative part, after a review of the theoretical literature, a preliminary list of attracting factors were prepared. Then, given this list, qualitative interviews with an elite group were conducted until theoretical saturation. Then, final list of factors attracting sponsors to wrestling was identified. In quantitative part, based on interviews and Arabiet al.(2006) organizational environment model, each factor was assigned to one part of the model based onconceptual similarity. From the obtained factors, those associated with internal environment (48 factors in 7 subscales) that were most repeated and emphasized in articles and interview swere selected as the questionnaire items. AHP method was used to model factors affecting attracting sponsors. Finally, the results showed that factors including marketing system, funds, production/operation, managerial factors, human resources, information system and research and development played the greatest roles in attracting sponsors to wrestling.
 

Keywords

References

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