The aim of the present study was to present an interpretive structural model of pricing strategies in sports service centers. This research was of a mixed type and applied in terms of purpose and descriptive and exploratory in terms of analysis method. The statistical population included experts in the fields of sports management and geography. In this section, semi-structured interviews were conducted with 20 people in the form of snowballs. In the interpretive structural modeling section, the questionnaire was completed by 12 people. The data analysis method was content analysis in the qualitative section and interpretive structural modeling in the quantitative section. According to the qualitative findings, 126 items were identified in the form of 26 sub-themes and 10 main themes; according to the results of interpretive structural modeling, it was determined that the 10 identified concepts are located at 4 levels. In the first level, rules and distinctive product, in the second level, three components of the market environment, customer relationship management and competitors; At the third level, there are three components of product value, customer service and economic environment, and at the fourth level, the most important level in terms of influence, there are two concepts of service provided and cost. In a general conclusion, it should be stated that the classification of levels and their hierarchical order show that external and legal factors provide the basis, while tangible strategies are formed through the interaction between the market, customers and competitors and ultimately culminate in direct decisions related to service provision and its costs.