Explaining the loyalty Model of players to The club (Case Study: Islamic Republic of Iran Volleyball Super League)

Document Type : Original Article

Authors

1 Associate Professor, Sport Sciences Faculty, Alzahra University, Tehran, Iran

2 PhD Student of Sport Management, Science and Research Branch, Islamic Azad University, Tehran, Iran.

Abstract

 
In the world of sports, there is a close competition between clubs in many aspects, Experienced athletes are the capital of the clubs that are always trying to keep these players. The aim of the present study was to explain the loyalty of players to the Club. This study was descriptive-analytical / survey. The statistical sample of the study was (N=250) athletes who participating in the 28th Iran's championship Volleyball super league who were selected by cluster stratified random sampling method. The questionnaire had 33 items that the reliability was calculated using Cronbach's alpha coefficient 0.93 (p<0.01).
The result indicated that social relationships (0.25), security of intellectual (0.2), salaries and benefits (0.15), satisfaction (0.21), perceived fairness (0.10), position of the Club (0.16), Professional development (0.15) and oneness (0.09) can lead to loyalty. the service was an essential factor to player's loyalty. Also, there was no significant difference between sexes and loyalty.
Therefore, considering the high correlation of independent agents, managers can more effectively manage players to keep them for teams. According to the proposed model, managers achieve loyalty benefits as the primary source of organizational capital is possible.

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