Sports tourism development strategic planning by using combined model SWOT and VIKOR (Case Study: West Azarbaijan province

Document Type : Original Article

Authors

1 PhD of Geography and Urban Planning, Faculty of Geographical Sciences, Kharazmi Universityi, Tehran, Iran

2 MA. In Geography and Urban Planning, Faculty of Geographical Sciences, Kharazmi Universityi, Tehran, Iran

3 PhD student of Geography and Urban Planning, Faculty of Geographical Sciences, Kharazmi University, Tehran, Iran

Abstract

 
Sport tourism has been recognized as a key factor in economic and social restructuring in developing countries. The aim of the present study was to determine strategic planning for the Development of sports tourism by using combined model SWOT and VIKOR in west Azarbaijan province.
The research method was analytical-descriptive and and the data collected through questionnaire by survey method. The statistical population was 70 experts from the field of tourism. vikor and swot techniques have been used to analyze the data. The results indicate that the most important strength factor was the favorable weather conditions, The most important weakness factor was the Lack of dedicated financial resources, The most important opportunity factors were favorable natural conditions and the topography and the most important threat factor was Macroeconomics relies on irrelevant revenues. Also, Weaknesses are relatively superior to strengths and The Threats from the external environment for the development of sports tourism are greater than the opportunities. Therefore, considering the defensive development of sports tourism in the province, the strategies presented can be used to eliminate weaknesses and Subsequently develop sports tourism.

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