Determination of Explanatory Variables of Domestic Marketing in Islamic Republic of Iran Wrestling Federation Using Bansal Model

Document Type : Original Article

Authors

1 1. Assistant Professor, Department of Sport Sciences, Faculty of Humanities and Social Sciences, Golestan University, Gorgan, Iran.

2 Professor of Sports Management, Faculty of Physical Education and Sports Sciences, University of Tehran, Tehran, Iran

3 Associate Professor of Sports Management, Faculty of Physical Education and Sports Sciences, University of Tehran, Tehran, Iran

Abstract

 
The current research aimed to determine the explanatory variables of domestic marketing in Wrestling Federation using Bansal model. The statistical population included all staff, referees, and national athletes in wrestling cooperating with the federation for the past five years. The sample was equal to the population (N=280). Data were collected by the standard questionnaire including 6 dimensions of domestic marketing of Bansal model (education, job security, reward, information sharing, staff empowerment, and reduction of social class gap). The validity was confirmed by the experts and its reliability was achieved to be 0.75. In order to analyze the data, statistical tests of K-S, one-sample t test and confirmatory factor analysis were used. Findings showed that dimensions of education, information sharing and empowerment were above the average and dimensions of job security, reward and reduction of social class gap were about average. Reduction of social class gap had the highest importance and job security had the lowest importance in explaining the domestic marketing of the Wrestling Federation.

Keywords

References

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