Providing a Model for the Development of Virtuosity Moral Values in the Iranian Championship Sport Based on Discourse and Consequential Moral Values

Document Type : Original Article

Authors

1 PhD Student, Department of Sociology of Sport, Faculty of Humanities and Social Sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran.

2 Associate Professor, Department of Sociology of Sport, Faculty of Humanities and Social Sciences, Science and Research Branch, Islamic Azad University, Tehran, Iran

3 Assistant Professor, Department of management, Faculty of management, North Tehran Branch , Islamic Azad University, Tehran, Iran

Abstract

 
In today's world, championship and professional sports require new ethics in order to provide a basis for assessing and evaluating sport behaviors. The present study was designed to develop a model for the development of moral values with implications for constructivism and instrumental rationality. Firstly, content and structural validity were confirmed; then, the reliability of the data collection tool was confirmed by Cronbach's alpha (α = 0.89). The sampling method was purposive judgmental obtained by Morgan table for 150 elites in the field of ethics and championship sport. The conceptual model of the study was investigated by structural equation modeling method with partial least squares approach and the Smart PLS software. The model for the development of moral values was formulated according to Habermas's Theory of Communication in the three main factors: discourse moral values, consequential moral values, and virtuosity moral values and 35 relevant criteria. Standardized beta coefficients of PLS regression showed a strong and complete mediating role of the consequential ethics in the relationship between the discourse and virtuosity ethics. The values of P for the mean path coefficient and the mean coefficient of determination were less than 0.05 and the mean factor of inflation variance was less than 5, which indicated the good fit of the developed model. Hence, the development of virtuosity moral values is emerging from the economic-cultural domains and is achieved under the influence of discourse ethics and the mediating role of the consequential ethics.

Keywords


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