This research has been done with the aim of providing a model for the development of commercial competitiveness of clubs in the Premier Football League of Iran. The nature of this research is a mixed type of research in the sense that both qualitative and quantitative methods were used in it. The statistical population in this research includes managing directors, economic and marketing experts of the five teams Sepahan, Zob Ahan, Tractorsazi, Arak Aluminum and Khuzestan Steel Clubs. In the qualitative part, in-depth interviews and targeted snowball sampling were used from 25 experts and theoretical saturation was reached. For this purpose, after each interview, using the foundation's data model using charmaz method and open, axial and theoretical coding, the link between the categories was extracted in the form of a paradigm model. In this part, the reliability of the research was obtained with the help of the retest method of 74% and its validity was evaluated through reliability, transferability and confirmability. In the quantitative section, 384 people were obtained using Cochran's stratified random sampling method. The data was collected using an online designed questionnaire, the reliability of which was 81% using the Cronbach's alpha method, and its validity was confirmed through the approval of 24 professors. In order to analyze the results, confirmatory factor analysis was used. The findings obtained from the research show that effective and committed leadership, creating legal infrastructures and capacities, using business intelligence and creativity in order to create economic capacities, improving the level of knowledge in various dimensions, long-term planning and performance evaluation. marketing and branding by understanding the competitive environment are among the factors that form the pattern of commercial competitiveness development of Iran's premier football league clubs. Designing a comprehensive educational package, comparative studies of successful experiences, developing a strategic plan and increasing partnership with stakeholders are among the suggestions that have been put forward to develop the commercial competitiveness of Iran's premier football league clubs.