Prioritization and compare the effecting factors on creat market demand in selected sports leaguesiran

Document Type : Original Article

Authors

1 MSc in sport management. Faculty of physical education and sport sciences.Tehran University.Tehran. Iran

2 Associated professor, Faculty of physical education and sport sciences.Tehran University.Tehran. Iran

3 Associated professor, Faculty of physical education and sport sciences.Tehran University

Abstract

The parpose of this study was to Prioritization and compare the effecting factors on creat market demand in the selected sports leagues.the research method used for the study was descriptive – survey and the data needed to track and questionnaire were collected.the survey audience was older than 15 years who have purchased tickets to matches and watch premier league football-volleyball and basketball in the gym where it held the 92-93 season the presence of. Using a random of morgan – class was selected. Inferential statistical analysis of the test fridman and anova was performed. Results indicated that influeneing factors are ranked in order of importance including:home team -Schedule convenience -Opposing team - Game promotion and Economic consideration. Compare five factors affecting market demand selected sport league showed that only the home team there is on significant difference between the three selected league iran with four orther factors are significantly different from each orther

Keywords

References

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