This study aimed to investigate the role of sports marketing strategies on organizational performance with the mediating role of competitiveness in the presidents of Iraqi Premier League football clubs. This applied research was descriptive-correlational based on structural equation modeling, the data of which was collected using questionnaires. The participants included all the presidents, executive directors, marketing and communication managers, technical managers, and supervisors of the clubs of the Premier Football League of Iraq, who were selected as samples based on availability, and finally, 151 questionnaires were collected by them. In order to collect data, 3 questionnaires of sports marketing strategies (Almomani et al., 2019), organizational performance (Hersey and Goldsmith, 2003) and competitiveness (Ramazanlou et al., 2022) were used. The results showed there is a positive and significant relationship between sports marketing strategies and all its components with organizational performance (P<0.05) and 82% of changes in organizational performance were related to the components of sports marketing strategies. Also, sports marketing strategies and all its components have a positive and significant relationship with competitiveness (P<0.05) and 18% of changes in competitiveness were related to the components of sports marketing strategies. Finally, it was found that although competitiveness was able to indirectly mediate the relationship between sports marketing strategies and organizational performance (0.89), but the direct relationship between sports marketing strategies and organizational performance (0.97), was in a very good situation. Therefore, according to the findings, it can be said that the high level of the role of sports marketing strategies in organizations can lead to positive and constructive changes in their organizational performance and competitiveness.