شناسایی و رتبه‌بندی عوامل مؤثر بر کارآفرینی ورزشی در شهرداری تهران با رویکرد DEMATEL

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانش‌آموختة کارشناسی ارشد، گروه مدیریت ورزشی، دانشکدة علوم ورزشی، دانشگاه الزهرا (س)، تهران، ایران

2 دانشیار، گروه مدیریت ورزشی، دانشکدة علوم ورزشی، دانشگاه الزهرا (س)، تهران، ایران

3 دکتری، گروه مدیریت صنعتی، دانشکدة مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران

چکیده

هدف تحقیق حاضر شناسایی و رتبه‌بندی عوامل مؤثر بر کارآفرینی ورزشی در شهرداری تهران با رویکرد دیمتل بود. این پژوهش از نظر هدف، کاربردی است و از لحاظ شیوة گردآوری داده‌ها در دستة تحقیقات میدانی قرار می‌گیرد. جامعة آماری تحقیق، تمامی صاحب‌نظران و متخصصان و کارآفرینان موفق ورزشی در شهرداری تهران بودند که از بین آنها نمونة آماری به روش هدفمند انتخاب شدند. ابزار تحقیق پرسشنامة محقق‌ساخته‌ای بود که به‌منظور طراحی آن ابتدا فهرستی از عوامل مؤثر بر کارآفرینی ورزشی در شهرداری تهران تهیه شد و پس از توزیع آن بین 32 نفر از صاحب‌نظران، 17 عامل به‌عنوان عوامل اصلی اثرگذار انتخاب شدند و برای تهیة پرسشنامة دیمتل به‌کار رفتند. با تحلیل داده‌ها با رویکرد دیمتل، رتبه‌بندی و ارتباط بین عوامل مشخص شد. نتایج تحلیل داده‌ها حاکی از آن بود که عاملO  (تخصص‌گرا بودن سازمان) تأثیرگذارترین عامل بر مجموع سیستم است. همچنین با توجه به ارتباط مثبت و معنادار «نیروی انسانی مستعد و فنی» با سایر عوامل شناسایی‌شده، پیشنهاد می‌شود سازمان‌های ورزشی و کارآفرین در جذب نیرو توجه بیشتری به توانایی‌های افراد داشته باشند.

کلیدواژه‌ها


عنوان مقاله [English]

Identifying and rating of effective factors in sport entrepreneurship in the municipality of Tehran with the DEMATEL approach

نویسندگان [English]

  • Elahe Ebrahimi Dinani 1
  • Maryam Mokhtari Dinani 2
  • Abbas Rezaei Pandari 3
1 MSc graduate, Department of Sport Management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran
2 Associate Professor, Department of Sport Management, Faculty of Sport Sciences, Alzahra University, Tehran, Iran
3 Ph.D, Industrial Management Department, Faculty of Management and Economic, Tarbiat Modares University, Tehran, Iran
چکیده [English]

The purpose of this study was to identify and rate the effective factors in sport entrepreneurship in the municipality of Tehran with DEMATEL approach. This study was an applied survey. The statistical population consisted all experts and successful sports entrepreneurs in Tehran municipality and statistical sample was selected with purposeful sampling. A researcher-made questionnaire that was designed according to the literature was distributed between 32 people. Then, 17 factors were identified as effective factors that were used to prepare the DEMATEL questionnaire. By analyzing data with the DEMATEL approach, rates and relationship between factors were determined. The results showed Factor O (specialization of the organization) was the most influential factor in the total system. Also, due to the positive and significant relationship between "talented and technical manpower" and other identified factors, it is suggested that sport organizations and entrepreneurs pay more attention to individuals’ abilities in the employment process.

کلیدواژه‌ها [English]

  • DEMATEL approach
  • specialization
  • Sports Entrepreneurship
  • Tehran Municipality
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