. اقدسی، محمدتقی؛ عبدوی، فاطمه (1389). «بررسی وضعیت ورزش قهرمانی استان آذربایجان شرقی و توصیه برای توسعه آن»، پژوهشهای فیزیولوژی و مدیریت در ورزش،(4)، ص 30- 30.
2. جزنی، نسرین؛ عبدوی بافتانی، محمد ( 1390). «رابطۀ تعلق هواداران به تیمهای ورزشی، تصویر شناسنامه، قصد خرید و تبلیغات توصیهای محصولات حامی»، چشمانداز مدیریت بازرگانی، (7)، 71- 51.
3. جماعت، خاطره؛ احسانی، محمد (1390). «اهداف مستقیم و غیرمستقیم حمایت مالی از ورزش»، پژوهش در علوم ورزشی،(10)، ص 72- 57.
4. دهقان قهفرخی، امین؛ خضری، عبدالرحمن؛ علیدوست قهفرخی، ابراهیم؛ حمایتطلب، رسول (1389). «بررسی انگیزههای حضور هواداران بازیهای تیم ملی فوتبال ایران»، مدیریت ورزشی، (6)، ص 168- 153.
5. سید عامری، میرحسن؛ محرمزاده، مهرداد؛ بشیری، مهدی؛ هادی، حمدالله (1389). «بررسی عنصر حمایت مالی از عناصر آمیختۀ بازاریابی ورزشی»، المپیک، 18(4)، ص 129- 111.
6- عسکریان، فریبا؛ آزادان، مهدی (1391). «موانع جذب اسپانسرها در فوتبال حرفهای ایران»، پژوهشهای مدیریت ورزشی و علوم حرکتی، 2(4)، ص 59- 56.
7.Alexandris, K., Tsaousi, E., & James, J. (2007). Predicting Sponsorship Outcomes from Attitudinal Constructs: The Case of a Professional Basketball Event. Sport Marketing Quarterly, 16, pp 130-139.
8.Apostolopoulou, A., Papadimitriou, D. (2004). Welcome home: Motivations andobjectives of the 2004 grand national Olympic sponsor. Sport Marketing Quarterly, 13: pp 180-192.
9. Bakhshandeh, H., Ghofrani, M., & Zadedan, I. (2012). Evaluating and comparing the effectiveness of sport sponsorship among the selective teams of the football premier league of Iran. Life Science Journal, 9(4), pp 1393- 1398
10. Benekas, D. (2007). A critical evaluation of sport sponsorship and its effectiveness among football audiences in Greece. MA dissertation, University of Portsmouth.pp 5-71
11. Cheblia, L. Gharbib, A.(2013). The impact of the effectiveness of sponsorship on image and memorizing: Role of congruence and relational proximity. 2nd World Conference on Business, Economics and Management. pp 913-924
12. Davies, F., Veloutsou, C., & Costa, A. (2006). Investigating the influence of a joint sponsorship of rival teams on supporter attitudes and brand preferences. Journal of Marketing Communications, 12(1),pp 31-48.
13. Denise L.parris, Michael L. Troolo, AdrienBouchet, Jon Welty peachey,(2014).”Action sports athletes as entrepreneurs: Female professional wakeboarders, sponsorship, and branding” journal homepage: Sport Management Review pp 1- 16
14.Dolphin, R,R (2003). Sponsorship: Perspectives on its Strategic Role. Corporate Communication: An International Journal. Lund: Studentlitteratur. Pp 173- 186
15. Eshghi, K., Kazemi, R. M., Aghazadeh, H., & Hedayatnia, A. (2013). Evaluating Sport Sponsorship Model among Soccer Fans in Iran. Business and Management Research, 2(2), pp 37- 51
16. Filo, K., Funk, D., & O'Brien, D. (2010). The Antecedents and Outcomes of Attachment and Sponsor Image Within Charity Sport Events. Journal of Sport Management, 24,pp 623-648.
17. Gilaninia, S., & Abbaszadeh, M. R. (2010). " Assessing the Constructs of Sport Sponsorship Effectiveness and Theoretical Relationships between them among Football Fans in Iran". Journal of Basic and Applied Scientific Research, 1(7), pp 606- 616
18.Huda alzubaida.( 2013)."Sports Sponsorship, Brand awareness, brand image and purchase "Paper within Bachelor Thesis in Business Administration intention of sport audience towards linked and unlinked sponsors. Paper within Bachelor Thesis in Business Administration.pp 2 – 65
19. Ko, Y. J., Kim, K., Claussen, C. L., & TaeHee, K. (2008). " The effects of sportinvolvement, sponsor awareness and corporate image on intention to purchase sponsors' products" . International Journal of Sports Marketing and Sponsorship, 9(2),pp 79-94.
20. Liao, S. H., Chung, Y. C., &Widowati, R. (2009). The Relationships among Brand Image, Brand Trust, and Online Word-of-Mouth: An Example of Online Gaming. Iee International Confrance, (pp. 2207-2211). Hong Kong
21. Martinez, e., montaner, t. &pina,m., (2009), “brand extension feedback: the role of advertising”, journal of business research, vol.62,pp.305-313
22.Matthew Lamont, NerileeHing, Sally Gainsbury.(2011).”Gambling on sport sponsorship: A conceptual framework for researchand regulatory review”, Sport Management Review 14 pp 246-257
23. Norm O’Reilly, Denyse Lafrance Horning. (2013).” Leveraging sponsorship: The activation ratio”, Sport Management Review 16, 424 – 437
24. pyun, D.Y., James, J.D. (2011). “Attitude toward advertising through sport:a theoretical framework”. Sport management review”. 14(1), PP:33-41.
25. Seguin, B. &Oreilly, N. (2008). “the Olympic brand, ambush marketing, and clutter", International Journal Of Sport Management And Marketing, 4(1/2),pp 62-84.
26. Svensson, S., Meakin, M., & Wennerlund, E. (2013). Strategic Sponsorship: Managers attitudes towards Sport Sponsorship. Linnaeus university, School of Business and Economics. Bachelor Thesis . Spring 2013.pp 1- 57
27. Tsiotsou, R., &Alexandris, K. (2009). Delineating the Outcomes of Sponsorship: Sponsor Image, Word of Mouth, and Purchase Intentions.International Journal of Retail & Distribution Management, 37(4), 358-369
28. Wann D.L.( 2006). "Understanding the positive social psychological benefits of sport team identification: The Team Identification-Social Psychological HealthModel"; Group Dynamics: Theory, Research, and Practice , vol 10(4), pp 272- 296
29. Weight.E, Taylor. K &Cuneen.J, (2010), "Corporate motives for sport sponsorship at mid-major collegiate athletic departments", Journal of issues in intercollegiate athletics, 3, PP 119-130