عنوان مقاله [English]
In today challenging environment, are more sustainable and profitable relationships with customers of all to emphasize. The issue of customer behavioral intentions (e.g. loyalty) and to identify factors influencing, it has a double significance affects. The purposes of this study were to investigate the role of the servicescape and infrastructure Management services associated with behavioral intentions of customers.The method of research was descriptive - survey conducted. The population sample consisted of 200 users of the services offered at the gas gyms in 1392. Research tool builds questionnaire with 59 closed questions were answered. Cronbach's alpha reliability test was 0/96(P<0/01).The model has 8 factors and good consistance on the current models. Three factors consist of Services scape, employe and involvement as independent factors in the model have been appeared that, and Waiting time, Service quality, value and satisfaction are the related factors and the behavioral intentions is the answer factor of model. Also the managers should be notice to correlations between the factors. Involvement is the key factor that affect on customer satisfaction and loyalty.Concern with service quality, service scape, employe and satisfaction are important. But value must be more noticed.
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