نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
The aim of this study was developing canvas business model for sport fan club. For this purpose and to get deep analysis, qualitative method of focus group was used. In this regard, experts who were aware of the subject elected as statistic group. Statistic sample was included of 3 faculty member experts in sport fan management, 3 sport managers experienced in fan management area and a sport marketing Ph.D. student who worked as a facilitator assistant. To develop business model canvas, 3 sessions were hold and results gotten as follow: 5 concepts were found in value proposition part. In costumer part 18 concepts (5 concepts in customer segment, 9 concepts in distribution channel, and 4 concepts in customer relationship). 13 concepts were found in infrastructure management part (6 concepts in key resources, 3 concepts in key activities and 4 concepts in key partners). At last, 13 concepts were found in finance aspect (8 concepts in revenue stream, 5 concepts in cost structure). In this study we explained different aspects of sport fan club in Struvalder business model to extend the knowledge and implementation alternatives for using this powerful marketing element.
کلیدواژهها English
