The purpose of this research was to explain the model of factors affecting the consumption of volleyball. The research method was descriptive and correlational. The statistical population of this research included all volleyball fans of the National League team in Kurdistan province in the Premier League of 1401. Due to the uncertainty of the research population, the statistical sample of 340 people was estimated through Cochran's formula. The research tool included a researcher-made questionnaire with 41 questions redesigned from previous researches on a 5-point Likert scale. The content validity of the instrument was evaluated and confirmed using the opinion of experts (7 people), reliability using Cronbach's alpha coefficient, and construct validity using confirmatory factor analysis. Descriptive statistics indices were used in data analysis, and statistical tests and structural equation approach were used in the inferential statistics section. To analyze the data, SPSS22 and Excel2013 software and the third version of Smart PLS3 software were used. The description of the dimensions of the variables showed that the internal motivation factor had the highest mean (5.71) and the structural quality of the relationship had the lowest mean (4.49). Based on the modeling results, the fit of the model was confirmed in three parts: starting, structural and general models (SRMR = 0.07). The path analysis of the relationships between the main variables showed that customers' motivations with a coefficient of 0.64 and perceived value with a coefficient of 0.20 have a positive and significant effect on the quality of the mutual relationship. Also, customers' motives with a coefficient of 0.21 and perceived value with a coefficient of 0.38 had a positive and significant effect on sports consumption involvement. Finally, the quality of mutual relationship with a coefficient of 0.30 had a positive and significant effect on the involvement of sports consumption. In order to increase the attendance of spectators in the game, it is necessary to identify the factors and motivations that affect attendance, whether internal, external and environmental motives, and to measure the impact of each on the attendance rate. Therefore, it is suggested to the marketing team of the volleyball federation and the volleyball clubs of Kurdistan province to focus on the promotion of motivational stimuli including internal and external motivations, consumer and non-consumer value, and the structural and content quality of the product with an emphasis on the participation of fans in their marketing plan. .