Today, branding for sports figures, like branding for various products, has increased and become more important than before. Athletes are like a social signature or badge that has the task of expanding cultural foundations or ideological values. Investigating and identifying the branding model for sports champions in Tehran Province is very important for creating awareness and progress in the field of sports branding and sports marketing. The purpose of the present study was to design a branding model for sports champions in Tehran Province. The present study method is qualitative and exploratory research, and in terms of its purpose, it is considered an applied research. The participants in this study included experts and experienced individuals in the field of sports branding, athletes and Tehrani champions, brand and marketing specialists, and sports management professors, and purposive sampling was used in the study. In-depth and semi-structured interviews were conducted with the participants to collect information, and theoretical saturation was achieved with 27 interviews. Thematic analysis was used to analyze the data to obtain information for this study. The results of the study show that the design of the branding model for sports and sports champions in Tehran province consists of five main categories, including brand identity, brand associations, media presence, management factors, and social presence. A deep understanding of these dimensions can help policymakers, clubs, and athletes themselves to manage their professional careers in a purposeful manner and pave the way for enhancing their personal brand and social standing.