ارائة الگوی عوامل مؤثر بر توسعة صادرات کالاهای ورزشی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران

2 استادیار مدیریت ورزشی دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران

3 دانشیار مدیریت ورزشی دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه شهید چمران اهواز، اهواز، ایران

چکیده

هدف پژوهش حاضر ارائة الگوی عوامل مؤثر بر توسعة صادرات کالاهای ورزشی است. این پژوهش از حیث نوع پژوهش، کاربردی و از نظر گردآوری داده‌ها از نوع توصیفی - پیمایشی است. در این پژوهش برای شناسایی عوامل و تبیین الگوی مربوطه، از روش کیفی- کمی استفاده شد، به‌طوری‌که در روش کیفی از مصاحبة عمقی و در روش کمی از ابزار پرسشنامة محقق‌ساخته استفاده شد و جامعة آماری تحقیق شامل نخبگان اقتصاد ورزشی بود. نمونة آماری پژوهش به‌دلیل نامعلوم بودن حجم جامعه، 384 نفر به‌صورت تصادفی و هدفمند انتخاب شدند. روایی صوری به تأیید 16 نفر از استادان مدیریت ورزشی رسید. مقدار پایایی ترکیبی، روایی واگرا و همگرا پرسشنامه مطلوب برآورد شد. تحلیل نتایج به روش معادلات ساختاری با نرم‌افزار پی‌ال‌اس انجام گرفت. نتایج نشان داد مقدار ضریب تعیین برای سازة توسعة صادرات کالاهای ورزشی 542/0 است که مناسب بودن برازش مدل ساختاری را تأیید می‌کند. همچنین عوامل درونی با ضریب اثر 576/0 و عوامل بیرونی با ضریب اثر 193/0 روی توسعة صادرات کالاهای ورزشی تأثیر می‌گذارد. به‌طور کلی و با توجه به یافته‌های پژوهش، توسعه و تکامل صنعت صادرات کالاهای ورزشی کشور، نتیجة مدیریت صحیح عوامل داخلی، بازار صادراتی و تنظیم روابط و سیاست‌های تجاری با سایر کشورهاست.

کلیدواژه‌ها

عنوان مقاله [English]

Providing the model of influencing factors in the export expansion of sporting goods

نویسندگان [English]

  • Abdolhossein Ebrahimi 1
  • Amin Khatibi 2
  • Abdulrahman Mehdi Pour 3
  • Hossein marashian 2
1 PH.D. in Sport Management,Shahid Chamran University of Ahvaz
2 Assistant Professor, Department of sport management, Sport Sciences Faculty, Shahid Chamran University of Ahvaz, Ahvaz, Iran.
3 Associate Professor in Sport Management, Shahid Chamran University of Ahvaz
چکیده [English]

The purpose of this study is to present a model of effective factors in the export expansion of sporting goods. This research falls into the category of applied research and is a descriptive-scrolling survey in terms of collecting data. In this study, a qualitative-quantitative approach has been used to identify and establish the relevant model; so that in qualitative method, the depth of interview and in quantitative method, the researcher-made questionnaire were used. The statistical population of the study included the sports-economic elite. Because of the unknown volume of the community, 384 people were selected randomly and purposefully in the statistical sample of research. The formal validity was approved by sixteen sports management professors. The combined reliability value, divergent and convergent validity of the questionnaire were optimally estimated. The analysis of the results was done using structural equations with PLC software. The results showed that the determination coefficient for the structure of the development of sporting goods export is 0.542, which confirms the model fit. Also, internal factors with a coefficient of 0.576 and exogenous factors with a coefficient of 0.193 affect the export expansion of sporting goods. In general, according to the research findings, the development and evolution of the export industry of sporting goods in the country is the result of proper management of the internal factors, the export market and the regulation of trade relations with other countries.

کلیدواژه‌ها [English]

  • Economic development
  • Export development
  • Sporting goods
  • Trading

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پژوهش های فیزیولوژی و مدیریت در ورزش
دوره 13، شماره 3
آذر 1400
صفحه 71-87

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